Latest Blog

+analytics

27th Sep 2017

More

Follow ups to the SEO DMV Meetup on 9/26

I want to thank everyone who came out to the SEO DMV Meetup last night. I wanted to give you some additional follow-ups and resources that I mentioned in the...

Man on bench looking out

+analytics

21st Feb 2017

More

Looking Back To Look Forward

“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on...

Stop Watch

+analytics

16th Feb 2017

More

I Still Don’t Like Time On Site. Sorry (Not Sorry)

Even if Session Duration could accurately be measured, I still wouldn't use it to measure user engagement.

Sketch of browsers showing 3 minutes on one, 3 minutes on the other and 15 minutes on one = 6 minutes

+analytics

18th Oct 2016

More

I Don’t Trust Session Duration, and Neither Should You.

I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus...

Archery Bullseyes

+analytics

05th Aug 2016

More

Fear Not the Target

A few years ago, I was working with a team on a website redesign. I was in charge of working with the client create KPIs for new site. The client...

Mug that says I Heart Spreadsheets

+analytics

16th Mar 2016

More

Happy Fun Time with Google Spreadsheets

About three years ago, Google introduced custom dashboards to Google Analytics. And I rejoiced. I was more than ready to cast off MS Excel for the bounty of beautiful, custom...

Screenshot of lots of different Google Analytics Reports.

+analytics

17th Jun 2015

More

Client-Worthy Metrics

Almost every digital consultant that I’ve ever worked with or seen work is dealing in data of some kind. It might be conversion rates, open rates, or demographic data. One...

Mercer Meyer with a stuffed Little Critter.

+analytics

30th Mar 2015

More

Just Big Enough Data

In Mercer Mayer’s children’s story, Just Big Enough, our young critter friend gets kicked around by the big kids. He wishes he were bigger. He exerts all sorts of effort...

Screenshot of Google Tag Manager Logo

+analytics

09th Feb 2015

More

Easier != Cakewalk

Google Tag Manager (GTM) is one of the most empowering things to happen to the analytics community. GTM takes the much of the onus off of a developers when it...