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Edward Munch's the Scream, with the Caption All the Data will Be Erased


08th Jun 2018


I Broke My Analytics (So You Don’t Have To)

With the the coming of GDPR came new Data Retention settings in Google Analytics. And with that, a lot of people cried that the sky was falling, because ALL THE...

Mug that says I Heart Spreadsheets


16th Mar 2016


Happy Fun Time with Google Spreadsheets

About three years ago, Google introduced custom dashboards to Google Analytics. And I rejoiced. I was more than ready to cast off MS Excel for the bounty of beautiful, custom...