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Little girl with a magic wand, waving it in front of a computer.

+Data Strategy

25th Jan 2019


Your Attribution Model Sucks. And It’s No Big Deal.

While on my high school newspaper, I learned about the 5 Ws – Who, What, When, Where, and Why. Organizations want these answers too. They imagine we consultants have a...

Sketch of browsers showing 3 minutes on one, 3 minutes on the other and 15 minutes on one = 6 minutes


18th Oct 2016


I Don’t Trust Session Duration, and Neither Should You.

I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus...



30th Aug 2016


Just Say No to Screen Reader Analytics

Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns...

Archery Bullseyes


05th Aug 2016


Fear Not the Target

A few years ago, I was working with a team on a website redesign. I was in charge of working with the client create KPIs for new site. The client...

Screenshot of the Epilepsy Foundation About Epilepsy Website. With a left navigation and content.


11th Dec 2015


In Defense of Navigation

For several years I’ve been hearing variations on the theme “Navigation is dead.” As screen-size and attention spans get smaller, we shove navigation out of the way. We’ve ditched our...

Empty Book


23rd Oct 2015


Documentation is Hard

Documentation. It’s not fun. It’s not pretty. And most definitely not easy. Writing documentation for online projects is seldom enjoyable. You just want to move forward and build the darn...

Notebook with math calculations and a claculator.


09th Oct 2015


Confession: I’ve Never Studied Web Design

My first exposure to website design was in 1996. It was a two hour HTML class, and then made a small website for my work-study job. With just a few...