Know what you need to get, find out if you’re getting it, and if not, get it.
Do you have Google Analytics set up, but you never use it? Are you not sure of what you’re looking for? You’re not alone. Google built its analytics tool to serve the many. To get it to meet your needs, you’ll need some customization. But it doesn’t have to be overwhelming. With the right plan, we can get the information you need in a way that you need it.
Together, we will:
- Find the data points that will help you understand if you’re meeting your goals;
- See if that data is already buried deep within the tool already;
- If it’s not, see if there’s a way to get it in there;
- Present it in a way that makes sense to you.
Use Data: The Data Action Plan
You’ve got the information. Now use it.
You’re an old hand at this analytics stuff. You know how to make advanced segments. You can export a CSV from your eCRM ASAP. You run reports every month. But you don’t do anything with them. You’ll never improve your mission by collecting data. You’ll improve it by using it. Use data to make change.
You need a data action plan. So let’s make one. For the Data Action Plan, we will:
- Go over your short-term and long-term goals;
- Inventory all the tools where you can collect data;
- With those tools, put together a regular reporting plan that aligns with your goals;
- Make room for action items when the data is telling you something is going wrong (or right).
Learn from Analysis
Make informed design decisions with the user in mind.
Website redesigns can be large undertakings. Before you leap, look (at your data). A look at your web analytics can give you insights into your audience. It can help you find pain points, and highlight what is working.
Make well-informed choices.
We all want to make things better. And we all have ideas to do it. But don’t just rely on your gut. Test your ideas. In some cases, a few weeks of running an A/B test can result in months, if not years, in increased conversions. Or it can stop you from making a big mistake.
Together, we can:
- Determine your primary goals;
- Examine your user-base to find out if A/B testing is right for you;
- Put together either a short-term or long-term testing regimen;
- Implement and analyze tests.
Find your biggest problems and fix them quickly.
Data and Analytics can tell you the “what”. But no one will tell you the “why” like a user. User testing is the best way to see your website through the eyes of your audience. But serious user testing can get seriously expensive.
We are adherents of Steve Krug’s Rocket Surgery Made Easy: The do-it-yourself guide to finding usability problems. In certain situations, user testing on a small scale can still expose large problems that may not be apparent to you.