So, I am over a week out from MeasureCamp NYC, so here’s the stuff. For those who listened to me go on and on about Stumpy, read this, and you’ll see why Stumpy Matters. I think I was talking about…
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Unapologetically Pro-spreadsheet
I have all the swag. An “I have a spreadsheet for that” tee—a “freak in the sheets” mug. Not a day goes by when you don’t open a Google Sheet, whether for stuff at home or work. I even gave…
An Ode to Measure Slack
Wherein I share the most valuable learning resource in all of analytics. I’m a freelancer. A lone wolf. I work alone. I love my independence. But even in those greatest freelance moments (working from a winery, anyone…), I miss the…
Raging against the (GA4 BigQuery) Machine
As an Internet child of the 90s, I still use the back button. And I’ve seen people who use the back button—a lot. Go to the homepage. Go to the About Us page. Hit the back button. Go to the…
My Pie Chart can Eat Your Stacked Bar Chart for Lunch
I don’t hate pie charts. That’s it. That’s the post. I wanted to write this post in the style of the Best Internet Post Ever, I’m Comic Sans. I feel I’ve been ineffective. There’s an awful lot of hate for…
The (im)permanence of the Internet
“Be careful what you post on the Internet about yourself. Once you post it, it’s forever.” Something akin to this statement is a warning handed down from parent to child since about the early aughts, when “Web 2.0,” and the…
Metrics For Content Effectiveness: Part 3 of probably 4: The pageview is dead. Long live the pageview.
Remember last time, I said pageviews was a crappy metric for measuring content effectiveness? Well, today, I’m here to tell you about an exception. I had a client who was changing up some content on a particular topic. If we…
Metrics For Content Effectiveness: Part 2 of Maybe 4? The Dwell and Scroll
This is Part 2 of a series. You can read the first post here. Also, don’t forget to find the Tom Lehrer reference. Last we met, I said that content effectiveness is a murky concept at best and you’ll never…
Metrics For Content Effectiveness: Part I of \_(ツ)_/¯
Note: I almost never keep my resolutions for writing more. But I’m really trying this time, with a new resolution. For every post I write, there will be a Tom Lehrer reference. If you find it, tweet it to me…
Use Google Analytics to Scan For Missing Alt Tags
Those of you who know me, know that not only do I love analytics data, but that I also love accessibility. There are a lot of scanning tools on the market that can let you know if your website’s images…