Metrics For Content Effectiveness: Part 3 of probably 4: The pageview is dead. Long live the pageview.

Remember last time, I said pageviews was a crappy metric for measuring content effectiveness? Well, today, I’m here to tell you about an exception. I had a client who was changing up some content on a particular topic. If we…
Screenshots showing a Facebook ad and going through the conversion process.

Why Isn’t My Google Analytics the Same as Facebook Ads, My CRM, and My Mother’s Diary?

Dear Measue friends. I started writing this months ago, and shit is weird and there’s this virus out there and everything feels upside down. I wanted to write something deep and meaningful, but I don’t currently have it in me.…

Get rid of most (but not all) of your Google Anayltics Self Referrals.

Do you see your own website shows up in your referrals in Google Analytics?  In the analytics biz, we call these “self-referrals.” There are legitimate reasons for self-referrals. But most of the time, self-referrals are a sign of errors in…