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Man on bench looking out

+analytics

21st Feb 2017

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Looking Back To Look Forward

“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on...

Stop Watch

+analytics

16th Feb 2017

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I Still Don’t Like Time On Site. Sorry (Not Sorry)

Even if Session Duration could accurately be measured, I still wouldn't use it to measure user engagement.

WHAAAAAAT

+accessibility

30th Aug 2016

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Just Say No to Screen Reader Analytics

Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns...

Archery Bullseyes

+analytics

05th Aug 2016

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Fear Not the Target

A few years ago, I was working with a team on a website redesign. I was in charge of working with the client create KPIs for new site. The client...