Your Attribution Model Sucks. And It’s No Big Deal.
While on my high school newspaper, I learned about the 5 Ws – Who, What, When, Where, and Why. Organizations want these answers too. They imagine we consultants have a...
While on my high school newspaper, I learned about the 5 Ws – Who, What, When, Where, and Why. Organizations want these answers too. They imagine we consultants have a...
“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on...
Even if Session Duration could accurately be measured, I still wouldn't use it to measure user engagement.
Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns...
A few years ago, I was working with a team on a website redesign. I was in charge of working with the client create KPIs for new site. The client...