“Be careful what you post on the Internet about yourself. Once you post it, it’s forever.” Something akin to this statement is a warning handed down from parent to child since about the early aughts, when “Web 2.0,” and the…
Author: mjgoldsmith
Metrics For Content Effectiveness: Part 3 of probably 4: The pageview is dead. Long live the pageview.
Remember last time, I said pageviews was a crappy metric for measuring content effectiveness? Well, today, I’m here to tell you about an exception. I had a client who was changing up some content on a particular topic. If we…
Metrics For Content Effectiveness: Part 2 of Maybe 4? The Dwell and Scroll
This is Part 2 of a series. You can read the first post here. Also, don’t forget to find the Tom Lehrer reference. Last we met, I said that content effectiveness is a murky concept at best and you’ll never…
Metrics For Content Effectiveness: Part I of \_(ツ)_/¯
Note: I almost never keep my resolutions for writing more. But I’m really trying this time, with a new resolution. For every post I write, there will be a Tom Lehrer reference. If you find it, tweet it to me…
Use Google Analytics to Scan For Missing Alt Tags
Those of you who know me, know that not only do I love analytics data, but that I also love accessibility. There are a lot of scanning tools on the market that can let you know if your website’s images…
Our Chance to Get Online Conferences Right.
So a few weeks into this pandemic, and many people are video-chatted out. Video conferences were the domain of weekly stand-ups and Saturday talks with grandma. Now, video conferencing software is ubiquitous. And nowhere more so than for virtual conferences. …
Mo’ iFrames Mo’ Problems
When it comes to Google Analytics implementations, I must admit, I have swagger. Most of the time, there’s nothing I can’t track. But I have one nemesis. They bring my confidence crashing down like a deck of cards. Who is…
Why Isn’t My Google Analytics the Same as Facebook Ads, My CRM, and My Mother’s Diary?
Dear Measue friends. I started writing this months ago, and shit is weird and there’s this virus out there and everything feels upside down. I wanted to write something deep and meaningful, but I don’t currently have it in me.…
Pandas, Naked Mole Rats, and Direct Session Attribution
I’ve heard a lot of Google Analytics advice in my time. And there’s one topic that grinds my gears. It’s a common answer to the question “What is a direct session?” A common answer is that it is an attribution…
“‘Student Success My Ass’. Schools Are Tracking Students Every Move.
When I read an article about all we are giving up our privacy, I try to read it with a sense of understanding and nuance. I make my living tracking websites. I know not all tracking is evil. But when…