This is Part 2 of a series. You can read the first post here. Also, don’t forget to find the Tom Lehrer reference. Last we met, I said that content effectiveness is a murky concept at best and you’ll never…
Category: Data Strategy
Your Attribution Model Sucks. And It’s No Big Deal.
While on my high school newspaper, I learned about the 5 Ws – Who, What, When, Where, and Why. Organizations want these answers too. They imagine we consultants have a magic attribution wand we wave. Suddenly we know everything about…
Looking Back To Look Forward
“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on website redesigns for kicks. We should do it to solve…
I Still Don’t Like Time On Site. Sorry (Not Sorry)
Even if Session Duration could accurately be measured, I still wouldn’t use it to measure user engagement.
Just Say No to Screen Reader Analytics
Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns wrote on the pros and cons of screen reader analytics.…