Using information for the best online experience.

Latest Blog

Various browser icons


09th Sep 2016


Don’t Look at Browser Reports: Some Blasphemy for a Friday Afternoon

As a numbers gal, I dig a good list. Optimizely’s 71 A/B Testing ideas? #6 is my favorite. 15 Mobile UX Facts and Insights for 2016. #13 makes my life...



30th Aug 2016


Just Say No to Screen Reader Analytics

Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns...

Archery Bullseyes


05th Aug 2016


Fear Not the Target

A few years ago, I was working with a team on a website redesign. I was in charge of working with the client create KPIs for new site. The client...

Infographic: Every Element Has 1 Job: Screenshot to Infographic


15th Apr 2016


In a Word: Better Conversions

My tenth grade English teacher taught me that every word an author writes is deliberate. She chooses every noun, verb, article, and adjective with precision to create a masterpiece. We...

Mug that says I Heart Spreadsheets


16th Mar 2016


Happy Fun Time with Google Spreadsheets

About three years ago, Google introduced custom dashboards to Google Analytics. And I rejoiced. I was more than ready to cast off MS Excel for the bounty of beautiful, custom...

Screenshot of the Epilepsy Foundation About Epilepsy Website. With a left navigation and content.


11th Dec 2015


In Defense of Navigation

For several years I’ve been hearing variations on the theme “Navigation is dead.” As screen-size and attention spans get smaller, we shove navigation out of the way. We’ve ditched our...

Empty Book


23rd Oct 2015


Documentation is Hard

Documentation. It’s not fun. It’s not pretty. And most definitely not easy. Writing documentation for online projects is seldom enjoyable. You just want to move forward and build the darn...

Pie Chart that says "I'm Too Sexy" and then quotes a lot of Right Said Fred.

+Data Visualizations

21st Oct 2015


DMAW Digital Day Forum Follow-ups

I just want to say thank you for everyone who attended my sessions at the DMAW Digital Day Forum today. Here’s a summary of some of the things we talked...

Notebook with math calculations and a claculator.


09th Oct 2015


Confession: I’ve Never Studied Web Design

My first exposure to website design was in 1996. It was a two hour HTML class, and then made a small website for my work-study job. With just a few...

Screenshot of lots of different Google Analytics Reports.


17th Jun 2015


Client-Worthy Metrics

Almost every digital consultant that I’ve ever worked with or seen work is dealing in data of some kind. It might be conversion rates, open rates, or demographic data. One...