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Various browser icons

+Uncategorized

09th Sep 2016

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Don’t Look at Browser Reports: Some Blasphemy for a Friday Afternoon

As a numbers gal, I dig a good list. Optimizely’s 71 A/B Testing ideas? #6 is my favorite. 15 Mobile UX Facts and Insights for 2016. #13 makes my life...

WHAAAAAAT

+accessibility

30th Aug 2016

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Just Say No to Screen Reader Analytics

Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns...

Archery Bullseyes

+analytics

05th Aug 2016

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Fear Not the Target

A few years ago, I was working with a team on a website redesign. I was in charge of working with the client create KPIs for new site. The client...

Infographic: Every Element Has 1 Job: Screenshot to Infographic

+data

15th Apr 2016

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In a Word: Better Conversions

My tenth grade English teacher taught me that every word an author writes is deliberate. She chooses every noun, verb, article, and adjective with precision to create a masterpiece. We...

Mug that says I Heart Spreadsheets

+analytics

16th Mar 2016

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Happy Fun Time with Google Spreadsheets

About three years ago, Google introduced custom dashboards to Google Analytics. And I rejoiced. I was more than ready to cast off MS Excel for the bounty of beautiful, custom...

Screenshot of the Epilepsy Foundation About Epilepsy Website. With a left navigation and content.

+musings

11th Dec 2015

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In Defense of Navigation

For several years I’ve been hearing variations on the theme “Navigation is dead.” As screen-size and attention spans get smaller, we shove navigation out of the way. We’ve ditched our...

Empty Book

+musings

23rd Oct 2015

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Documentation is Hard

Documentation. It’s not fun. It’s not pretty. And most definitely not easy. Writing documentation for online projects is seldom enjoyable. You just want to move forward and build the darn...

Pie Chart that says "I'm Too Sexy" and then quotes a lot of Right Said Fred.

+Data Visualizations

21st Oct 2015

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DMAW Digital Day Forum Follow-ups

I just want to say thank you for everyone who attended my sessions at the DMAW Digital Day Forum today. Here’s a summary of some of the things we talked...

Notebook with math calculations and a claculator.

+data

09th Oct 2015

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Confession: I’ve Never Studied Web Design

My first exposure to website design was in 1996. It was a two hour HTML class, and then made a small website for my work-study job. With just a few...

Screenshot of lots of different Google Analytics Reports.

+analytics

17th Jun 2015

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Client-Worthy Metrics

Almost every digital consultant that I’ve ever worked with or seen work is dealing in data of some kind. It might be conversion rates, open rates, or demographic data. One...