Using information for the best online experience.

Latest Blog

Man on bench looking out

+analytics

21st Feb 2017

More

Looking Back To Look Forward

“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on...

Stop Watch

+analytics

16th Feb 2017

More

I Still Don’t Like Time On Site. Sorry (Not Sorry)

Even if Session Duration could accurately be measured, I still wouldn't use it to measure user engagement.

Donation of the Month: February

This month’s recipient is The ACLU of Virginia. But it’s not for the reason you think (kind of). The ACLU is all over the place right now. They are breaking...

Donation of the Month: January

This year, I made three resolutions – blog more, donate more, and be more productive. I’m going to hit all three with my new blog feature, Donation of the Month....

Sketch of browsers showing 3 minutes on one, 3 minutes on the other and 15 minutes on one = 6 minutes

+analytics

18th Oct 2016

More

I Don’t Trust Session Duration, and Neither Should You.

I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus...

Various browser icons

+Uncategorized

09th Sep 2016

More

Don’t Look at Browser Reports: Some Blasphemy for a Friday Afternoon

As a numbers gal, I dig a good list. Optimizely’s 71 A/B Testing ideas? #6 is my favorite. 15 Mobile UX Facts and Insights for 2016. #13 makes my life...

WHAAAAAAT

+accessibility

30th Aug 2016

More

Just Say No to Screen Reader Analytics

Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns...

Archery Bullseyes

+analytics

05th Aug 2016

More

Fear Not the Target

A few years ago, I was working with a team on a website redesign. I was in charge of working with the client create KPIs for new site. The client...

Infographic: Every Element Has 1 Job: Screenshot to Infographic

+data

15th Apr 2016

More

In a Word: Better Conversions

My tenth grade English teacher taught me that every word an author writes is deliberate. She chooses every noun, verb, article, and adjective with precision to create a masterpiece. We...

Mug that says I Heart Spreadsheets

+analytics

16th Mar 2016

More

Happy Fun Time with Google Spreadsheets

About three years ago, Google introduced custom dashboards to Google Analytics. And I rejoiced. I was more than ready to cast off MS Excel for the bounty of beautiful, custom...