My first exposure to website design was in 1996. It was a two hour HTML class, and then made a small website for my work-study job. With just a few curves and bends, I’ll soon be approaching my 20th year…
Blog (page 4)
Client-Worthy Metrics
Almost every digital consultant that I’ve ever worked with or seen work is dealing in data of some kind. It might be conversion rates, open rates, or demographic data. One question that we struggle with is what data to present…
Take Note of Annotations
This week, I gave a presentation at the WordPress DC Meetup. I talked about using Google Analytics to head off SEO disasters. We talked a bit about the Mobilegeddon, now under way. I suggested that everyone use an annotation in…
Easier != Cakewalk
Google Tag Manager (GTM) is one of the most empowering things to happen to the analytics community. GTM takes the much of the onus off of a developers when it comes to custom analytics implementations. No longer are we long…