Do you see your own website shows up in your referrals in Google Analytics? In the analytics biz, we call these “self-referrals.” There are legitimate reasons for self-referrals. But most of the time, self-referrals are a sign of errors in…
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Your Attribution Model Sucks. And It’s No Big Deal.
While on my high school newspaper, I learned about the 5 Ws – Who, What, When, Where, and Why. Organizations want these answers too. They imagine we consultants have a magic attribution wand we wave. Suddenly we know everything about…
I Broke My Analytics (So You Don’t Have To)
With the the coming of GDPR came new Data Retention settings in Google Analytics. And with that, a lot of people cried that the sky was falling, because ALL THE DATA WILL BE ERASED! But that isn’t completely true. Google…
Follow ups to the SEO DMV Meetup on 9/26
I want to thank everyone who came out to the SEO DMV Meetup last night. I wanted to give you some additional follow-ups and resources that I mentioned in the presentation and to folks afterwards. Here is a PDF version…
WordCamp DC 2017 Thoughts
It’s been 5 days since I stepped foot into the stunning Carnegie Library for my first WordCamp. It has left an impression. I want to talk about a few of the things that stood out. My Session I am in…
Looking Back To Look Forward
“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on website redesigns for kicks. We should do it to solve…
I Still Don’t Like Time On Site. Sorry (Not Sorry)
Even if Session Duration could accurately be measured, I still wouldn’t use it to measure user engagement.
I Don’t Trust Session Duration, and Neither Should You.
I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus at KissMetrics and Analytics Demystified are with me on this…
Don’t Look at Browser Reports: Some Blasphemy for a Friday Afternoon
As a numbers gal, I dig a good list. Optimizely’s 71 A/B Testing ideas? #6 is my favorite. 15 Mobile UX Facts and Insights for 2016. #13 makes my life difficult. 5 Awesome Things Toggl Button Can Do To Improve…
Just Say No to Screen Reader Analytics
Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns wrote on the pros and cons of screen reader analytics.…