I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus at KissMetrics and Analytics Demystified are with me on this…
Category: analytics (page 2)
Happy Fun Time with Google Spreadsheets
About three years ago, Google introduced custom dashboards to Google Analytics. And I rejoiced. I was more than ready to cast off MS Excel for the bounty of beautiful, custom dashboards. But it didn’t last. This feature lost its luster.…
Client-Worthy Metrics
Almost every digital consultant that I’ve ever worked with or seen work is dealing in data of some kind. It might be conversion rates, open rates, or demographic data. One question that we struggle with is what data to present…
Easier != Cakewalk
Google Tag Manager (GTM) is one of the most empowering things to happen to the analytics community. GTM takes the much of the onus off of a developers when it comes to custom analytics implementations. No longer are we long…