Those of you who know me, know that not only do I love analytics data, but that I also love accessibility. There are a lot of scanning tools on the market that can let you know if your website’s images…
Category: analytics
Mo’ iFrames Mo’ Problems
When it comes to Google Analytics implementations, I must admit, I have swagger. Most of the time, there’s nothing I can’t track. But I have one nemesis. They bring my confidence crashing down like a deck of cards. Who is…
Why Isn’t My Google Analytics the Same as Facebook Ads, My CRM, and My Mother’s Diary?
Dear Measue friends. I started writing this months ago, and shit is weird and there’s this virus out there and everything feels upside down. I wanted to write something deep and meaningful, but I don’t currently have it in me.…
Pandas, Naked Mole Rats, and Direct Session Attribution
I’ve heard a lot of Google Analytics advice in my time. And there’s one topic that grinds my gears. It’s a common answer to the question “What is a direct session?” A common answer is that it is an attribution…
Follow ups to the SEO DMV Meetup on 9/26
I want to thank everyone who came out to the SEO DMV Meetup last night. I wanted to give you some additional follow-ups and resources that I mentioned in the presentation and to folks afterwards. Here is a PDF version…
Looking Back To Look Forward
“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on website redesigns for kicks. We should do it to solve…
I Still Don’t Like Time On Site. Sorry (Not Sorry)
Even if Session Duration could accurately be measured, I still wouldn’t use it to measure user engagement.
I Don’t Trust Session Duration, and Neither Should You.
I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus at KissMetrics and Analytics Demystified are with me on this…
Happy Fun Time with Google Spreadsheets
About three years ago, Google introduced custom dashboards to Google Analytics. And I rejoiced. I was more than ready to cast off MS Excel for the bounty of beautiful, custom dashboards. But it didn’t last. This feature lost its luster.…
Client-Worthy Metrics
Almost every digital consultant that I’ve ever worked with or seen work is dealing in data of some kind. It might be conversion rates, open rates, or demographic data. One question that we struggle with is what data to present…