Remember last time, I said pageviews was a crappy metric for measuring content effectiveness? Well, today, I’m here to tell you about an exception. I had a client who was changing up some content on a particular topic. If we…
Category: analytics
Metrics For Content Effectiveness: Part 2 of Maybe 4? The Dwell and Scroll
This is Part 2 of a series. You can read the first post here. Also, don’t forget to find the Tom Lehrer reference. Last we met, I said that content effectiveness is a murky concept at best and you’ll never…
Metrics For Content Effectiveness: Part I of \_(ツ)_/¯
Note: I almost never keep my resolutions for writing more. But I’m really trying this time, with a new resolution. For every post I write, there will be a Tom Lehrer reference. If you find it, tweet it to me…
Use Google Analytics to Scan For Missing Alt Tags
Those of you who know me, know that not only do I love analytics data, but that I also love accessibility. There are a lot of scanning tools on the market that can let you know if your website’s images…
Mo’ iFrames Mo’ Problems
When it comes to Google Analytics implementations, I must admit, I have swagger. Most of the time, there’s nothing I can’t track. But I have one nemesis. They bring my confidence crashing down like a deck of cards. Who is…
Why Isn’t My Google Analytics the Same as Facebook Ads, My CRM, and My Mother’s Diary?
Dear Measue friends. I started writing this months ago, and shit is weird and there’s this virus out there and everything feels upside down. I wanted to write something deep and meaningful, but I don’t currently have it in me.…
Pandas, Naked Mole Rats, and Direct Session Attribution
I’ve heard a lot of Google Analytics advice in my time. And there’s one topic that grinds my gears. It’s a common answer to the question “What is a direct session?” A common answer is that it is an attribution…
Follow ups to the SEO DMV Meetup on 9/26
I want to thank everyone who came out to the SEO DMV Meetup last night. I wanted to give you some additional follow-ups and resources that I mentioned in the presentation and to folks afterwards. Here is a PDF version…
Looking Back To Look Forward
“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on website redesigns for kicks. We should do it to solve…
I Still Don’t Like Time On Site. Sorry (Not Sorry)
Even if Session Duration could accurately be measured, I still wouldn’t use it to measure user engagement.