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Introduction

Category: data

Category: data

WHAAAAAAT

Just Say No to Screen Reader Analytics

Posted on: August 30, 2016 Last updated on: August 30, 2016 Written by: mjgoldsmith
Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns wrote on the pros and cons of screen reader analytics.…
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Infographic: Every Element Has 1 Job: Screenshot to Infographic

In a Word: Better Conversions

Posted on: April 15, 2016 Last updated on: April 15, 2016 Written by: mjgoldsmith
My tenth grade English teacher taught me that every word an author writes is deliberate. She chooses every noun, verb, article, and adjective with precision to create a masterpiece. We as readers will never know just how much work goes…
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Notebook with math calculations and a claculator.

Confession: I’ve Never Studied Web Design

Posted on: October 9, 2015 Last updated on: October 9, 2015 Written by: mjgoldsmith Comments: 0
My first exposure to website design was in 1996. It was a two hour HTML class, and then made a small website for my work-study job. With just a few curves and bends, I’ll soon be approaching my 20th year…
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Screenshot of lots of different Google Analytics Reports.

Client-Worthy Metrics

Posted on: June 17, 2015 Last updated on: June 17, 2015 Written by: mjgoldsmith Comments: 0
Almost every digital consultant that I’ve ever worked with or seen work is dealing in data of some kind. It might be conversion rates, open rates, or demographic data. One question that we struggle with is what data to present…
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