Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns wrote on the pros and cons of screen reader analytics.…
Category: data
In a Word: Better Conversions
My tenth grade English teacher taught me that every word an author writes is deliberate. She chooses every noun, verb, article, and adjective with precision to create a masterpiece. We as readers will never know just how much work goes…
Confession: I’ve Never Studied Web Design
My first exposure to website design was in 1996. It was a two hour HTML class, and then made a small website for my work-study job. With just a few curves and bends, I’ll soon be approaching my 20th year…
Client-Worthy Metrics
Almost every digital consultant that I’ve ever worked with or seen work is dealing in data of some kind. It might be conversion rates, open rates, or demographic data. One question that we struggle with is what data to present…