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Introduction

Category: musings

Category: musings

Our Chance to Get Online Conferences Right.

Posted on: May 29, 2020 Last updated on: May 29, 2020 Written by: mjgoldsmith
So a few weeks into this pandemic, and many people are video-chatted out. Video conferences were the domain of weekly stand-ups and Saturday talks with grandma. Now, video conferencing software is ubiquitous. And nowhere more so than for virtual conferences. …
Continue reading “Our Chance to Get Online Conferences Right.”…

“‘Student Success My Ass’. Schools Are Tracking Students Every Move.

Posted on: January 10, 2020 Last updated on: January 10, 2020 Written by: mjgoldsmith
When I read an article about all we are giving up our privacy, I try to read it with a sense of understanding and nuance. I make my living tracking websites. I know not all tracking is evil.  But when…
Continue reading ““‘Student Success My Ass’. Schools Are Tracking Students Every Move.”…

Your Attribution Model Sucks. And It’s No Big Deal.

Posted on: January 25, 2019 Last updated on: February 28, 2020 Written by: mjgoldsmith
While on my high school newspaper, I learned about the 5 Ws – Who, What, When, Where, and Why. Organizations want these answers too. They imagine we consultants have a magic attribution wand we wave. Suddenly we know everything about…
Continue reading “Your Attribution Model Sucks. And It’s No Big Deal.”…
Sketch of browsers showing 3 minutes on one, 3 minutes on the other and 15 minutes on one = 6 minutes

I Don’t Trust Session Duration, and Neither Should You.

Posted on: October 18, 2016 Last updated on: October 18, 2016 Written by: mjgoldsmith
I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus at KissMetrics and Analytics Demystified are with me on this…
Continue reading “I Don’t Trust Session Duration, and Neither Should You.”…
WHAAAAAAT

Just Say No to Screen Reader Analytics

Posted on: August 30, 2016 Last updated on: August 30, 2016 Written by: mjgoldsmith
Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns wrote on the pros and cons of screen reader analytics.…
Continue reading “Just Say No to Screen Reader Analytics”…

In Defense of Navigation

Posted on: December 11, 2015 Last updated on: December 11, 2015 Written by: mjgoldsmith Comments: 0
For several years I’ve been hearing variations on the theme “Navigation is dead.” As screen-size and attention spans get smaller, we shove navigation out of the way. We’ve ditched our dropdowns. We stick it in the footer. We hide it…
Continue reading “In Defense of Navigation”…
Empty Book

Documentation is Hard

Posted on: October 23, 2015 Last updated on: October 23, 2015 Written by: mjgoldsmith Comments: 1
Documentation. It’s not fun. It’s not pretty. And most definitely not easy. Writing documentation for online projects is seldom enjoyable. You just want to move forward and build the darn thing. And by the time you’re done, you don’t want…
Continue reading “Documentation is Hard”…
Notebook with math calculations and a claculator.

Confession: I’ve Never Studied Web Design

Posted on: October 9, 2015 Last updated on: October 9, 2015 Written by: mjgoldsmith Comments: 0
My first exposure to website design was in 1996. It was a two hour HTML class, and then made a small website for my work-study job. With just a few curves and bends, I’ll soon be approaching my 20th year…
Continue reading “Confession: I’ve Never Studied Web Design”…
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