I have all the swag. An “I have a spreadsheet for that” tee—a “freak in the sheets” mug. Not a day goes by when you don’t open a Google Sheet, whether for stuff at home or work. I even gave…
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Metrics For Content Effectiveness: Part 3 of probably 4: The pageview is dead. Long live the pageview.
Remember last time, I said pageviews was a crappy metric for measuring content effectiveness? Well, today, I’m here to tell you about an exception. I had a client who was changing up some content on a particular topic. If we…
WordCamp DC 2017 Thoughts
It’s been 5 days since I stepped foot into the stunning Carnegie Library for my first WordCamp. It has left an impression. I want to talk about a few of the things that stood out. My Session I am in…
Don’t Look at Browser Reports: Some Blasphemy for a Friday Afternoon
As a numbers gal, I dig a good list. Optimizely’s 71 A/B Testing ideas? #6 is my favorite. 15 Mobile UX Facts and Insights for 2016. #13 makes my life difficult. 5 Awesome Things Toggl Button Can Do To Improve…