So a few weeks into this pandemic, and many people are video-chatted out. Video conferences were the domain of weekly stand-ups and Saturday talks with grandma. Now, video conferencing software is ubiquitous. And nowhere more so than for virtual conferences. …
Author: mjgoldsmith (page 2)
Mo’ iFrames Mo’ Problems
When it comes to Google Analytics implementations, I must admit, I have swagger. Most of the time, there’s nothing I can’t track. But I have one nemesis. They bring my confidence crashing down like a deck of cards. Who is…
Why Isn’t My Google Analytics the Same as Facebook Ads, My CRM, and My Mother’s Diary?
Dear Measue friends. I started writing this months ago, and shit is weird and there’s this virus out there and everything feels upside down. I wanted to write something deep and meaningful, but I don’t currently have it in me.…
Pandas, Naked Mole Rats, and Direct Session Attribution
I’ve heard a lot of Google Analytics advice in my time. And there’s one topic that grinds my gears. It’s a common answer to the question “What is a direct session?” A common answer is that it is an attribution…
“‘Student Success My Ass’. Schools Are Tracking Students Every Move.
When I read an article about all we are giving up our privacy, I try to read it with a sense of understanding and nuance. I make my living tracking websites. I know not all tracking is evil. But when…
Get rid of most (but not all) of your Google Anayltics Self Referrals.
Do you see your own website shows up in your referrals in Google Analytics? In the analytics biz, we call these “self-referrals.” There are legitimate reasons for self-referrals. But most of the time, self-referrals are a sign of errors in…
Your Attribution Model Sucks. And It’s No Big Deal.
While on my high school newspaper, I learned about the 5 Ws – Who, What, When, Where, and Why. Organizations want these answers too. They imagine we consultants have a magic attribution wand we wave. Suddenly we know everything about…
I Broke My Analytics (So You Don’t Have To)
With the the coming of GDPR came new Data Retention settings in Google Analytics. And with that, a lot of people cried that the sky was falling, because ALL THE DATA WILL BE ERASED! But that isn’t completely true. Google…
Follow ups to the SEO DMV Meetup on 9/26
I want to thank everyone who came out to the SEO DMV Meetup last night. I wanted to give you some additional follow-ups and resources that I mentioned in the presentation and to folks afterwards. Here is a PDF version…
WordCamp DC 2017 Thoughts
It’s been 5 days since I stepped foot into the stunning Carnegie Library for my first WordCamp. It has left an impression. I want to talk about a few of the things that stood out. My Session I am in…