“Today would be a great day to redesign my website! It’s fun to do. And I don’t have anything else going on.” Said no one, ever. We shouldn’t embark on website redesigns for kicks. We should do it to solve…
Author: mjgoldsmith (page 3)
I Still Don’t Like Time On Site. Sorry (Not Sorry)
Even if Session Duration could accurately be measured, I still wouldn’t use it to measure user engagement.
I Don’t Trust Session Duration, and Neither Should You.
I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus at KissMetrics and Analytics Demystified are with me on this…
Don’t Look at Browser Reports: Some Blasphemy for a Friday Afternoon
As a numbers gal, I dig a good list. Optimizely’s 71 A/B Testing ideas? #6 is my favorite. 15 Mobile UX Facts and Insights for 2016. #13 makes my life difficult. 5 Awesome Things Toggl Button Can Do To Improve…
Just Say No to Screen Reader Analytics
Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns wrote on the pros and cons of screen reader analytics.…
In a Word: Better Conversions
My tenth grade English teacher taught me that every word an author writes is deliberate. She chooses every noun, verb, article, and adjective with precision to create a masterpiece. We as readers will never know just how much work goes…
Happy Fun Time with Google Spreadsheets
About three years ago, Google introduced custom dashboards to Google Analytics. And I rejoiced. I was more than ready to cast off MS Excel for the bounty of beautiful, custom dashboards. But it didn’t last. This feature lost its luster.…
In Defense of Navigation
For several years I’ve been hearing variations on the theme “Navigation is dead.” As screen-size and attention spans get smaller, we shove navigation out of the way. We’ve ditched our dropdowns. We stick it in the footer. We hide it…
Documentation is Hard
Documentation. It’s not fun. It’s not pretty. And most definitely not easy. Writing documentation for online projects is seldom enjoyable. You just want to move forward and build the darn thing. And by the time you’re done, you don’t want…
DMAW Digital Day Forum Follow-ups
I just want to say thank you for everyone who attended my sessions at the DMAW Digital Day Forum today. Here’s a summary of some of the things we talked about: A good data visualization shows the big picture, but…